UK GRASSROOTS SPORTS PARTNERSHIPS

SUPPORT grassroots sportS across the UK

SAVE OUR GRASSROOTS is a national platform connecting brands with grassroots sport to drive real community and climate impact.

Download our Partnership Deck or contact us to get your brand integrated into a nationally covered,celebrity-backed campaign already seen by over 300 million people.

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SAVE OUR GRASSROOTS PARTNERSHIP OPPORTUNITIES

100,000 football matches are called off each year. By partnering with Save Our Grassroots, brands can prevent flooded parks and pitches, bring communities back together, and build a long-term sentimental connection with their audiences.

  • Be seen bringing real community spaces back to life

  • Tap into a story that’s already proven to travel (300M+ reach)

  • Create something tangible they can actually point to - not just talk about

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LOCAL VISIBILITY

Join our GAMECHANGER programme and be part of a local success story, building genuine feel-good connections in your community.

Your support as a Gamechanger means together, we can build natural solutions like reed beds, drainage, trees and hedging, saving spaces from increasingly extreme weather and building homes for wildlife.

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NATIONAL VISIBILITY

As a National Partner, you’ll be front and centre of our work by getting your brand featured on our kits and across our social media campaigns.

This goes towards the funding pot that protects grassroots pitches across Britain from flooding using natural, proven solutions that soak up rainwater and keep games going.

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RATES & PERKS

For more information on these packages and how they benefit your brand, download our PDF Partnership Deck.

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partnership faqs

  • Save Our Grassroots is a campaign restoring grassroots sports pitches across Britain using natural, proven solutions that reduce flooding and keep games going.

  • Every year, around 100,000+ grassroots games in the UK are cancelled due to waterlogged pitches. Climate change is making this worse - impacting clubs, communities, and participation.

  • We fund and deliver nature-based interventions - like planting, drainage support, and landscape improvements - that absorb excess rainwater and improve pitch resilience.

  • Yes. At Hingley Fields in the Midlands, cancelled games dropped from 36 per season to 0 after intervention. These are proven, scalable solutions.

  • We offer two main routes:

    • Gamechanger – support local projects and community pitches

    • National Partner – fund impact at scale across the UK

    Each partnership includes brand visibility, storytelling, and measurable impact.

  • Partners benefit from:

    • Positive brand association with community impact

    • Local and/or national media exposure

    • Social and digital storytelling content

    • Employee engagement opportunities (e.g. volunteering days)

    • Clear, tangible outcomes they can showcase

  • Very. This is physical, place-based impact—you can visit the pitches, see the improvements, and engage directly with the communities benefiting.

  • We track outcomes such as:

    • Reduction in cancelled games

    • Number of pitches restored

    • Community usage and engagement

    • Environmental improvements

    Partners receive impact updates and reporting.

  • Funding supports:

    • Delivery of nature-based solutions

    • Community fundraising match funding

    • Project implementation and maintenance

    We ensure funds are directed toward real, on-the-ground improvements.

  • Yes. Gamechanger partnerships can be aligned to specific regions or communities, helping you create strong local relevance.

  • Yes. We offer hands-on opportunities such as planting days and community activations, helping your team connect directly with the impact.

  • We partner with brands that want to be seen making a genuine, positive impact - particularly those focused on community, sustainability, and wellbeing.

  • This is a partnership. While your funding creates real impact, it also delivers brand value through visibility, storytelling, and engagement.

  • Packages start from £2,500 for local support, with national partnerships from £150,000+. Bespoke opportunities are also available.

  • We work with a limited number of partners to ensure each receives meaningful visibility and impact.

  • Get in touch at hello@saveourgrassroots.com to discuss opportunities—we’ll shape a partnership that aligns with your goals.

grassroots sports partnership uk faqs

  • There are a wide range of sports sponsorship opportunities in the UK, from elite-level partnerships to community and grassroots initiatives. Save Our Grassroots offers a unique opportunity for brands to support local sport at scale—combining national visibility with meaningful community impact. Through our campaign, partners can engage audiences across the UK while helping protect and restore grassroots pitches affected by climate change.

  • Brands can partner with grassroots football initiatives by funding facilities, supporting community programmes, or collaborating on national campaigns. Save Our Grassroots provides a structured way to do this - connecting brands with real clubs and communities in need, while delivering a high-profile platform for purpose-led marketing and storytelling.

  • Grassroots sports partnerships are collaborations between organisations and community-level sports groups. These partnerships typically focus on participation, access, and local impact. Save Our Grassroots takes this further by combining grassroots sport with climate action, giving brands a way to support both community wellbeing and environmental resilience.

  • Investing in grassroots sports partnerships allows brands to:

    • Reach local communities at scale

    • Demonstrate genuine social impact

    • Align with purpose-driven values like health, inclusion, and sustainability

    Through Save Our Grassroots, brands can show real, measurable impact - helping keep pitches playable, matches running, and communities connected.

  • Purpose-led sports marketing helps brands move beyond traditional advertising by creating meaningful connections with audiences. By partnering with Save Our Grassroots, brands can be part of a campaign that addresses real-world challenges like climate change and access to sport while generating positive brand perception, PR opportunities, and long-term loyalty.

  • Community sports partnerships directly support ESG (Environmental, Social, and Governance) objectives by:

    • Promoting physical and mental wellbeing (Social)

    • Supporting local infrastructure and inclusion (Social)

    • Addressing climate-related challenges affecting sport (Environmental)

    Save Our Grassroots provides a clear, measurable way for brands to deliver against ESG commitments through tangible, on-the-ground impact.

  • Grassroots sports partnerships are ideal for:

    • Brands with ESG or CSR commitments

    • Companies looking to connect with local communities

    • Organisations seeking purpose-led marketing opportunities

    Save Our Grassroots is particularly relevant for brands that want to combine visibility with genuine social and environmental impact.

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If you aren’t in a position to contribute financially at the moment, you can help us by sharing our content to your audience, or collaborating with us. If you have a specific idea, we’d love to hear from you!